Popular Kids Record Label Celebrates 20th Anniversary
Label releasing special collections of Platinum and Gold albums
at discounted prices
NEWS SOURCE: The Adams Group
Nashville, TN – To celebrate their 20th anniversary, the Cedarmont Kids® record label is releasing two special collections of their award-winning children’s music.
“As we approached this significant anniversary for the label, we noticed that our original releases were still selling well after two decades,” said Mike Gay, President of Cedarmont. “In fact, all six titles have been certified Gold or Platinum, and just last year, the project Action Bible Songs was the number one non-seasonal children’s project in Christian bookstores. To celebrate, we came up with a way to sell all six of those CDs together at a deeply-discounted retail price of $20 to commemorate our 20 years of making wonderful music for kids.”
The 20th Anniversary Collection includes 96 songs on six CDs, along with a commemorative sixteen-page booklet that includes information about the history of the Cedarmont series, plus lyrics for all the songs. The six CDs include split-track versions of every song so that kids can sing along, karaoke-style. The collection is housed in a SpindlePak design that secures the CDs on an internal spindle. In addition to the six CDs, the collection includes a bonus one-hour DVD of 22 songs from the Cedarmont library.
Cedarmont Kids is also releasing the Gospel Sunday School Collection which includes three albums featuring 48 Sunday School songs and classic spirituals. The collection includes the brand-new CD Gospel Sunday School Songs which features the iconic song from Martin Luther King’s speech, “Free At Last,” marking the first time the song has been recorded on a children’s project. The Gospel Sunday School Collection also includes split tracks for sing-a-longs and retails for only $9.99.
Since its founding 20 years ago, Cedarmont Kids has sold over 21 million albums and built a broad customer base by focusing on well-known classic songs and selling their products at affordable prices. Their diversified catalog now features 46 CDs on five labels: Cedamont Kids® Classics, Cedarmont Kids Gospel®, Cedarmont Niños®, Cedarmont Baby®, and Cedarmont Worship for Kids®. Fifteen of these titles were Spanish releases. They have also developed a series of eleven DVDs, which are live-action, sing-along versions of the audio recordings. Owners Mike and Sue Gay believe that staying consistent has helped the brand to grow over the past two decades.
“I think we’ve stayed very close to our original goal of providing high quality music and entertainment products with a Christian message at a budget price,” says Mike. “The technology has changed and we’ve added several styles of music, but our message and values are the same.”
Sue concurs, “From the beginning, I wanted our music to be free of affectation. I wanted the children to use their voices correctly, but freely and wholeheartedly. I wanted our arrangements to be long-lasting, if not timeless. Most of all, I wanted every release to present a positive message, because God loves each of His children. I still want these same things. Cedarmont’s by-line, ‘Music With A Message They Won’t Outgrow,’ says it well. I hope these songs become etched on the hearts of all who hear.”
Retailers can benefit from an accompanying floor display, designed especially for these anniversary collections.