VeggieTales® Celebrates Easter With A Brand-New Building Adventure!
The Wise and Foolish Builders Meet The Three Little Pigs
In A Hilarious Veggie Parable
VeggieTales®: The Little House That Stood DVD Launch
Supported by Extensive Marketing, Promotional and Licensing Campaign
SOURCE: Hoganson Media
FRANKLIN, TN (January 30, 2013) — Big Idea Entertainment, a leading studio and producer of children’s and family programming, characters and brands, announced today they will release an all-new DVD title, VeggieTales®: The Little House That Stood on March 2 and March 5, 2013 in Christian and general markets stores respectively, just in time for the Easter season.
VeggieTales®: The Little House That Stood features a cast of many fan-favorite VeggieTales® characters including Bob, Larry, Junior Asparagus, The French Peas, Madame Blueberry and others. For the first time ever, this DVD parodies beloved nursery rhymes, with a signature VeggieTales® twist. Families will enjoy learning the Biblical story of the wise and foolish builders made understandable for kids based on Matthew 7:24-27, making it a delightful addition to a child’s Easter basket. Additionally, the story of “Humpty Dumpty” is hilariously re-told around the good neighbor parable in “The Good Egg of Gooseville,” inspired by Luke 10:27-37, the Parable of the Good Samaritan. The DVD also features a brand-new Silly Song, “Happy Tooth Day,” and “The History of Mother Goose” bonus features among others.
“We can’t wait to share The Little House That Stood with VeggieTales® fans and their families this Easter and spring season,” said Laura Neutzling, Director of Marketing at Big Idea Entertainment. “The title helps teach an important lesson about making good choices and being a good neighbor. It also shows us what can happen if we choose to follow the wise plans God has for each of us in the ‘Master Builder’s Handbook.’ We invite you to join us for this VeggieTales® action-packed adventure that’s also full of silliness and fun!”
A comprehensive marketing, advertising and licensing campaign supports The VeggieTales®: The Little House That Stood. Promotional partners include Chuck E. Cheese’s® with in-store video monitor clips, Big Boy® Restaurants with special kid’s menus and placements. Non-profit partner Focus on the Family® is also working with Big Idea on initiatives that help teach families and children the importance of building their lives on a solid foundation.
When the Three Little Pigs roll into Cabbageville looking to build some new houses, they meet one builder with a plan and two without a clue! Larry builds with hay, Mr. Lunt with bricks, but only Bob builds his houses on a firm foundation – following the wise plans from the “Master Builder’s Handbook!” Will the Little Piggies make the right choices when it comes to building their houses – and their lives – on solid ground? Find out in this parable that shows kids when they follow God’s blueprints, they can stand strong when the storms come!
PLUS! Ever wonder what happened before Humpty cracked? Find out in this very Veggie retelling of the classic Humpty Dumpty story, “The Good Egg of Gooseville,” where we learn that a good neighbor always “lends a little hand” to those in need!
Advertising, Radio, TV and Online Support
The title’s marketing and advertising campaign includes extensive print, radio, and online advertising, as well as social media promotions on Facebook, Twitter, Tumblr, Pinterest, YouTube and interactions with mom and parenting bloggers. Street level promotions with close to 300 members of the VeggieTales Ambassador team are also slated to take place this spring.
Chuck E. Cheese’s® will run indoor advertising on closed-circuit televisions at over 500 locations. Clips from the Little House That Stood DVD and the Silly Song “Happy Tooth Day” will play in their birthday party areas.
Exclusive VeggieTales®: The Little House That Stood Kid’s placements will be available at Big Boy® Restaurantsspring 2013.
Safeway™ stores will offer customers a free package of Capri Sun® SuperV when they purchase The Little House that Stood DVD.
Christian retail stores will offer a $10 mail in rebate when customers purchase both The VeggieTales Bible (NIRV) from Zondervan® and The Little House That Stood DVD. In addition to the DVD and the Bible, the floor display will also include Veggie Easter Egg Coloring Kits and A Very Veggie Easter Collection, featuring two Veggie Easter movies on DVD and two compilations of Easter and worship songs on CD.
Big Idea Entertainment has teamed up with Focus on the Family® for a Discussion Guide that is part of the Little House DVD. Focus on the Family® will promote the release through their various channels including online initiatives and in Clubhouse Jr.® Magazine. Long-term partner World Vision® will also promote the DVD in the World Vision Spring Gift Catalog.
About VeggieTales: The Little House That Stood
Not Rated-48 minutes Color-5.1 Surround Sound-English & Spanish Subtitles Close-Captioned
Full Screen & Widescreen Versions
DVD UPC Codes CBA: 82041328999 $14.99 (through Word Distribution) and GM: 037117063437 $14.97
About Big Idea Entertainment
Big Idea Entertainment is celebrating 20 years as a leading studio and producer of children’s and family programming, characters and brands. Big Idea’s best-selling series VeggieTales® is a one of the most recognized brands in the US with moms of pre-schoolers*. Since 1993, VeggieTales® has sold 60+ million videos, 13 million books and more than 7 million CDs. VeggieTales® and Big Idea’s property, 3-2-1 Penguins!®, enjoyed four seasons as top-rated series on NBC Saturday mornings, Telemundo and ION TV. The studio’s two theatrical releases, Lionsgate’s Jonah-A VeggieTales Movie® (2002), and Universal Pictures’ The Pirates Who Don’t Do Anything®-A VeggieTales Movie® (2008), are distinguished among the most successful faith-based films of all time. Big Idea also maintains an extensive presence in publishing, licensing and live entertainment arenas. For more information on Big Idea, visit: www.VeggieTales.com.
*Spring 2012 Q-Score